Team

Fabian Röthlisberger studied business administration and holds a master's degree in communications management. For more than twenty years, he has strengthened some of the country's most important communications agencies as a strategist, supported well-known telecommunications and reinsurance brands in transformation and growth processes, and headed up marketing at Switzerland's largest independent furniture retailer. Fabian takes a holistic approach to brand strategy and brand activation and is passionate about brands with long-term, value-oriented ambitions. He is a member of ADC Switzerland, teaches marketing and brand management at the School of Design and lectures regularly at the University of Zurich. Fabian Röthlisberger is managing partner at Martin et Karczinski in Zurich.

Thomas Wolfram leads the creative department in the Zurich office. He has 20 years+ professional experience in various brand agencies and was responsible for the brand design of CSS, Swisscom, Migros, IWC, Ivoclar and others. His focus is on design strategy. He is a lecturer for "Identity & Brand" at the Zurich University of the Arts and researches the intersection between brand and society. Thomas is a member of the renowned Swiss Graphic Designers Association sgv.

Raphael Jérôme Schmitt is a brand designer at Martin et Karczinski's Zurich office. A trained graphic designer, he has worked on brand and design projects in a wide range of industries in recent years, including fashion, finance, music, art and culture. His most recent focus has been on developing brand identities, applying his curiosity, precision and holistic approach to national and international projects. Raphael's enthusiasm for architecture and art shapes his development of design solutions.

Daniel Zehntner played a key role in establishing Martin et Karczinski's Zurich office and served as its managing partner and chairman of the board for many years. Today, he continues to support Martin et Karczinski as a strategic partner and driving force for growth and brand management.

A trained economist with a broad knowledge base, he is an identity consultant, concept developer, innovation promoter, author and coach. He has more than 40 years of experience in international brand and publishing projects, particularly in the fields of finance, industry, medical technology, design and NGOs. Daniel Zehntner was the founder and managing director of Eclat, has been a member of öbu – Association for Sustainable Business since its founding year, was an expert for applied research projects of the Swiss Confederation for over ten years, is co-founder of the Annual Report Symposium and advisor to the Zurich University of the Arts.

"What drives me is the moment when identity becomes identification."

Entrepreneur, designer, brand strategist, lecturer and author Peter Martin is one of Germany's leading brand consultants. In 2000, he founded the strategy, design and transformation company Martin et Karczinski with Daniel Karczinski, and in 2018 he launched the be.yond academy. His be.yond method for identity-based management of companies and brands is taught at SRH Fernhochschule.

With over 30 years in brand consulting and agency leadership, Stefan Mauerer brings his extensive experience in the key areas of brand, innovation, and change to Martin et Karczinski. Throughout his professional journey, he has collaborated with renowned brands such as adidas, Red Bull, Nespresso, the Richemont Group, and most recently, BMW. His profound knowledge, sustained commitment to the industry, and outstanding leadership qualities have earned him recognition as an industry-acknowledged expert.

"For me, corporate culture and values in sync with the vision of a company are the key to a sustainably successful organization. It is a matter close to my heart to live this understanding, to promote it and to find the right employees for us."

Ancilla Martin studied communication design and trained for several years in leadership. As a member of the management team at Martin et Karczinski, she is responsible for People & Culture and thus for internal cultural development for both locations in Munich and Zurich.

Heiko Dertinger works as a design strategist at Martin et Karczinski at the interface between brand strategy and brand experience. Having a background in design and business administration, he has spent his entire career as an executive in several renowned brand agencies, working between the disciplines of creation and strategy. He developed design strategies for brands such as BMW, MINI, Rolls Royce, Bosch, Loewe, Payback and the Deutsche Bundesbank.

With 25 years of experience in corporate design and brand experience and stations in Berlin and Hamburg, Birte has supported numerous companies from a wide range of industries such as telecommunications, automotive, pharmaceuticals and interior. As creative director at Martin et Karczinski, she is responsible for clients such as Lufthansa and, as head of design, together with her colleagues, she stands for the creative excellence of the company.

Christopher has a rather unusual curriculum vitae, in his previous stations he completed two apprenticeships, studied economics, was the managing director of a Munich advertising agency and, above all, he was at home on the stages of this world—as the singer of a gothic rock band. In the meantime, he has been with Martin et Karczinski for more than 10 years in holistic consulting and primarily works for the area that fascinates him most in his private life: Interior Design.

As an expert in systemic organisational development, brand and culture transformation at Martin et Karczinski. Amongst others Veronika Montgomery accompanies clients such as Gaggenau (BSH), SRH, Bernd Gruber and Rentschler Biopharma with their identity-based brand work. Previously Veronika co-managed the brands Telefonica, o2 and Blau, whilst working for Telefónica for over 10 years.

Andreas is responsible for brand strategy at Martin et Karczinski. He brings 20 years of expertise in insights & analysis, identity development, brand positioning, brand architecture and employer branding to the table. Prior to MetK, he worked for consultancies such as Added Value Group and Kantar, where he led the Brand Strategy division. In recent years, he has led the consultation for brands such as Lufthansa, Allianz, Liebherr, Accenture, Siemens and DAK.