Brand development for Well
Switzerland's first digital health platform sets trends.
With WELL, all relevant players in the health sector should be able to come together for rhe same cause. This open attitude should be expressed in the positioning, the brand architecture, and the appearance.
In intensive cooperation with representatives of the founding companies, the strategic foundations for the positioning, brand architecture and brand development of WELL were created.
The brand promise "Your health in your hands." not only conveys WELL's comprehensive performance claim. It also stands for the role of the user as an autonomous and responsible creator of his or her health.
The brand architecture further allows for an open development of the health platform, so that more and more partners and services are to be included after the start-up phase.