Case Corepel

THE OBJECTIVE

Stand out from the crowd with an excellent appearance.

THE CHALLENGE

Everything about COREPEL is new: the wood material of the floor, the unique groove advantage and the positioning between wood and laminate.

THE TASK

Development of a global positioning, naming, pricing, and a market presence that outshines previous mass products: with modern, minimalist aesthetics combined with a powerful, unseen visual world.

THE STRATEGY

When a product innovation transcends previous categories, excellent design takes over this role. COREPEL stands out and becomes a flooring category in its own right.

THE EXPERIENCE

«The COREPEL brand creates a unique connection between the compromising functionality of the floor and contemporary brand design. An absolute novelty in our industry.»

Fabian Kölliker, Head of Marketing,

SWISS KRONO Group.