Holistic transformation of a digital knowledge landscape for surgeons
Transformation of the AO Foundation
Ideal orientation in a complex knowledge landscape.
AO is transforming itself into a digital organisation. All the more important to take into account the customer experience in digital media. And thus, also the overarching brand architecture of the AO corporate brand itself.
Sharpening the identity through clarity in the brand architecture and in self-understanding. Lightness and orientation for state of the art knowledge of surgery in a look that does justice to the (digital) future.
The largest global surgeon network shows that it is also taking a leading role in the digital age.
Consistent focus on the requirements and needs of communication for a highly qualified and demanding community of orthopedic surgeons around the world. Today, the new digital EcoSystem enables this community to further develop their individual skills in dialogue with colleagues.