The multitude of AO brands without a visual roof becomes the master brand AO. Flagship Brands and Power Brands structure the range of the master brand.
On the basis of extensive analyses and target group personas derived from them, a consistent appearance was developed.
AO is transforming into a digital organization. This makes it all the more important to take into account the customer experience in digital media. Among other things, the orientation via a meta search intelligence is significantly improved, in addition to the optimized interaction an essential element of the new AO identity.
Logo and visual appearance connect the rational and clear aspects with those that are organic and emotional. This is expressed through AO’s claim: «Transforming Surgey – Changing Lives».
