In November 2019, topics revolving around branding and current trends were discussed at the be.yondtalks, framed by a keynote speech from trend scientist Peter Wippermann.

Martin-et-Karczinksi_beyondtalks_NOV-2019_news@2x.jpg

In November 2019, Martin et Karczinski once again organized the be.yondtalks. The series is dedicated to discussions, analysis and critical acclaim of current trends in the branding world. This year’s Keynote Speaker was Peter Wippermann, who is responsible for the introduction of research concerning trends in the german-speaking area. In addition to that, he was founder of the “Lead Awards für Mediendesign und Medienmarketing”. Daniel Zehntner, CEO of Martin et Karczinski guided the following discussion panel and added valuable insights made possible by his 30-year-long experience in the field.   

Martin-et-Karczinksi_beyondtalks_NOV-2019_news@2x.jpg