Albin Kistler tasks Martin et Karczinski with strengthening the brand profile.


«Providing strategic advice to the best wealth managers in Switzerland is a highly rewarding task,» rejoices Daniel Zehntner, CEO of Martin et Karczinski Zurich as he talks about new client Albin Kistler. The company that is well-known through independent research is extending its wealth management portfolio to also include products and services in the area of asset management. 

That requires new positioning. With the well-proven Martin et Karczinski methodology, the insights brought out in in-depth interviews flow into the strategy workshop in which the brand’s «Excellence» is worked out. Following on from this, the internal value is made evident in external form, so that the brand can take effect with new strength across all its contact points.