Brand strategy workshop
»The Martin et Karczinski team is creative and professional – it is a very enjoyable partnership.«
People in the spotlight
Genuine and non-staged portraits communicate the difference made by the foundation’s work beyond the financial figures.
More than just numbers
Publicity texts make the impact of the Kinderhilfe children’s charity tangible. Together with the balance sheet, it creates a transparent picture of the foundation.
25 perspectives
True Storytelling: To mark the 25th anniversary of the McDonald’s Kinderhilfe foundation, 25 people talk about the difference the children’s charity has made to their lives.
Dominated by key visuals
Strengthened perception via key visual designed for people to assemble themselves and share.
Joint effort
In analogy with house construction, employees introduce themselves and their part in successfully making the Ronald McDonald houses a ›temporary home away from home‹.
Well-organised
Transparency forms the basis of trust: the brochure provides the reader with insights into the charity’s internal structures.
