Genuine and non-staged portraits communicate the difference made by the foundation’s work beyond the financial figures.
Annual Report 2010
Commemorative Publication 2011
Annual Report 2012
Annual Report 2013
Annual Report 2014
Literature
Annual Report 2010
More than just numbers
Publicity texts make the impact of the Kinderhilfe children’s charity tangible. Together with the balance sheet, it creates a transparent picture of the foundation.
Commemorative Publication 2011
25 perspectives
True Storytelling: To mark the 25th anniversary of the McDonald’s Kinderhilfe foundation, 25 people talk about the difference the children’s charity has made to their lives.
Annual Report 2012
Dominated by key visuals
Strengthened perception via key visual designed for people to assemble themselves and share.
Annual Report 2013
Joint effort
In analogy with house construction, employees introduce themselves and their part in successfully making the Ronald McDonald houses a ›temporary home away from home‹.
Annual Report 2014
Well-organised
Transparency forms the basis of trust: the brochure provides the reader with insights into the charity’s internal structures.